What is the Bradley Effect?

This effect appears to be diminishing in American society, for a variety of reasons, but it is still a present and interesting issue. Researchers are curious to learn about the mechanics of this phenomenon in the hopes of learning more about American politics and cultural beliefs. The rise of minority candidates in the United States will undoubtedly, and somewhat regrettably, provide more instances of What is the Bradley Effect?, as Hispanics, Asians, and other minorities attempt to break into American politics on the state and national level.

In 2008, an interesting reversal of the Bradley Effect occurred in Iowa, when black Democratic Presidential candidate Barack Obama fared better than expected against the white candidate, Hillary Rodham Clinton, in the caucuses of that state. Some political pundits suggested that because caucuses are public, some voters might have felt pressured into supporting Obama out of a desire to appear liberal and open-minded in front of their neighbors.

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